Show UP with level 10 brand clarity
Show OFF with radiant confidence
And watch your business sashay its way to more enquiries and more bookings – from people you actually want to work with
You’re not a woman who likes to play it safe. So why does your website feel safer than your best friend’s deepest secret? It sure doesn’t feel like you right now. Or the woman you’re becoming. In fact, your whole brand feels… off.
Let’s switch it back on. WOW style.
And change your mere followers to raving FANS who have your name tattooed on their arse.
I’m Liz, a personal branding strategist, creative director & branding photographer for women making their money in a different kind of show business. The business of showing up and showing off as the real her – both the lighthearted human and the smart as fuck business woman. Because in case you hadn’t heard, an irresistible brand needs both.
#Real talk. If you’re looking for a branding photographer who’ll take photos of you doing nothing but holding a cup of coffee while smiling sweetly at your laptop, writing in a notebook on fake marble paper, skipping gleefully with a green juice in your hand or, god forbid, swandering in front of the Eiffel Tower, you’re welcome to go find one. There are plenty of them.
But if you’re looking for a brand photographer who’ll do the deep strategic work and conceptual development needed to create a stand-out visual brand that makes people want to throw their money at you, stay right here.
Before we up the tempo on this brand tango, you should know I’m not cheap, but that’s because you’re not really investing in brand photos when you work with me. (Wtf, Liz?!)
Really, you’re investing in the meticulous planning, expert process, and creative production that all RESULT in brand clarity, brand confidence, and, yes, brand photos. Photos that are 100% drenched in your personality. Photos that are so unique your web designer will wet her business panties . Photos that will unashamedly knock your ideal clients’ socks off, and possibly their pants. (Definitely their pants.)
The spotlight's on you, darl. What are you going to do?
You don’t want to flush another chunk of cash down the drain for lacklustre swipeable brand photos that turn approximately zero head.
So let’s light that stage up, baby and make you the next big thing.
Well, I could tell you I’m a damn good creative director and branding photographer from Down Under for accomplished and ambitious women who are the face of their online business, but really I’m an expert at developing unique-to-you brand concepts, giving you the clarity and confidence to FINALLY show up in your business the way you’ve been wanting to, and taking brand photos that have your ideal clients 1) drooling, 2) sending in an enquiry, and 3) telling their friends and even whispering to their pets about you.
I’m also addicted to laughing till my insides hurt or I wet myself, whichever comes first, avo on toast with chilli and salt, usually paired with a glass of vino, watching endless panda videos and dancing like a galah – assuming a galah can dance, indeed. (You should know that a dance-off will be mandatory at your photo shoot. You should also know that you won’t win said dance off.)
There are many sides to my personality (ahem, see exhibits A, B & C), just like there are many sides to yours. You’re here because you want brand photos that reflect YOU and how you *really* want to show up in your business, now and a few years down the line. But you also want to work with a photographer who understands the power of positioning and who will help you show off at the shoot in a way that positions you distinctively while making you sizzle hotter than a sausage on an Aussie barbie.
I’ve been working as a photographer for personal brands for three years now (after escaping my sales and marketing role at a Fortune 500 company), and I soon realised that the key to taking stand-out photos had almost nothing to do with my skills behind the camera and almost everything to do with the conceptual brand development and photo shoot planning. You know from your own work that there's so much that goes on behind the scenes (the thinking, the idea generation, the idea scrapping, and the beautifully messy process of creation) and that the most impactful results come from the deepest preparation.
Brand photography is no different. It's not about simply booking a shoot, putting together a Pinterest board, then turning up one day looking all glam and calling it a day. Nor is it about simply booking a foxy glamour shoot. It’s about digging deep to discover and understand exactly what you want to communicate through your brand and then actually doing it in an original and true-to-you way.
THAT’s how you’ll make a name for yourself. THAT’S how you’ll attract quality clients who make your heart dance. THAT’S how you’ll be able to raise your rates, your perceived value and still maintain a waitlist.
If there’s one piece of advice you take from me, let it be this: DON'T HALF ASS YOUR REBRAND. Do it with your full, beautiful, one-of-a-kind arse. Curves and all. (Don’t worry, my camera won’t actually focus on your arse unless you want it to.)
Want to show up, show off, and get yourself some show-stopping brand photos?
I like you already.
So I made this for you.
command a standing ovation with your unique brand concept + iconic brand photos that look pro, feel like you, and CHARMS THE PANTS OFF those dream clients
When you know it’s time to rebrand and you want the end result to be a showstopper, but you don’t know how to pull your 17586 ideas together in a cohesive way worthy of dropped jaws and client bookings, there’s only one thing to do.
Work with me. Because I’ll put in the hard yakka, pull out all the stops and ensure that everyone else is swipeable - except you.
Here’s how this shitake goes down.
PART 1: SHOW UP
01. Your Brand Foundation
We jump on our first Zoom call (pants optional) and gush about our shared love for Ryan Reynolds before getting down to work laying your brand foundation. That means understanding what-the-heck having a personal brand means, why it’s not just a pretty logo, a fancy website with in trend colours filled randomly with pretty lifestyle photos, and how to build it from the “stage”up. We’ll then get super clear on who you are, quirks and all, how you want to show up in the world in all your glory, and how to shape the right perception. (The one that’s going to fill up your waitlist.) And we’re never, EVER going to drop the “A-bomb” here. You know the one: authentic)
02. Your Story
The beauty of a personal brand is that you get to decide which story you tell and how you tell it. You want a brand that stands out? Let’s string together the pieces of your story that will draw the right people closer, and let the people who aren’t a good fit stick to their scrolling.
03. Your Strategy
Your brand photos could be hotter than your favourite scented candle, but if they’re not supported by a strategy that sets you apart from others in your industry, you’ll be letting opportunities slip through your fingers like fine Australian sand. This is where we’ll nail down your ideal positioning, ideal client, and ideal offering, so that everything you communicate through your brand doesn’t just make sense, it makes money.
04. Your Vibe
What visuals have you feeling all the heart eye emojis? Which brands do you admire and why? Which brands turn you off and why? What inspires you? Knowing the visual styles you like (and don’t like) will drive your photography direction so you get photos that make you want to kiss the screen and that your designer can slot cohesively into your website.
05. Your Concept
Unique is one thing. Unforgettable is another. With a carefully planned creative concept, you’ll get both. It’s about finding the unifying thread, the guiding experience of your brand. It’s the culmination of all the showing up you’ve done to ensure you ooze confidence in front of the camera and have brand photos that get you noticed, remembered, bought from, and raved about for years to come.
And no, you don’t have to wear a bikini or pose with an inflatible crocodile.
PART 2: SHOW OFF
0.1 Your Photo Shoot Preparation
You’ve done the showing up, now it’s time to show off! Using all the work we’ve done in part 1 and your approved concept, we’ll start bringing your vision together and planning every inch of the shoot itself. I’ll scout for and book the perfect on-brand locations, as well as guide you on what kind of shapes, colours, and textures would suit you and your brand on camera.
We’ll then plan all of your 20 shots down to the finest detail – the message, the emotion, the pose, the outfit, the makeup, the props, the lighting, the location, the composition, and any post-processing effects. Every single one of these will have a purpose and a place in your brand. You’ll have a hand and heart in all of this, but I’ll handle the creative direction for you.
02. Your Photo Shoot
You have an extraordinary brand, so this is an extraordinary brand photo shoot. All the planning will have been done, which means any nerves or insecurities over “what to expect” simply won’t exist. You’ll have the space to be you and the direction to be irresistible in front of the camera. All the confidence you feel inside about you will show in the photos. All the work we’ve done to shine a spotlight on who you are will show in the photos. All the effort we’ve put in to create a brand that resonates with your dream clients will show in the photos.
That’s why it’s called
Bring personality to your business with brand photos that makes one helluva statement
Here’s everything that’s included in the total Showstopper package:
16 weeks of brand foundation strategy and creative photo shoot planning, down to the finest detail
A unique core concept you can use across your whole brand (money loves cohesion, baby!)
Full day - “the spotlights on you, darl” wet your pants, fun filled, laugh to your hearts content photoshoot.
20 of the exact photos you want, knowing exactly where they’ll go and what the message is in each
Weekly zoom meetings (16 in total)
Workbooks to support you in getting crystal clear on what you want your story, strategy, and concept to be
Unlimited email support
When we’re done, your brand won’t know what’s hit it. Oh wait, just a bunch of jaw-dropping, scroll-stopping photos that get you more traction in your business than ever before. No biggie ;)
well jumping wombats! Fancy seeing you down here!
We’re going to get on SO well if you’re finger scrolled this far. To book your badass self into my crazy little world, set up a call to talk through your brand and vision, ask a question, leave me a love note, or send me half naked photos of hottie Hugh Jackman, this is the place to do it.
Pop your details into the form below, let me know the option you think you’re interested in, hit the WHOOSH button, and you can expect to see me in your inbox within 48 hours.